Selling with the Emerald Group vs. Listing For Sale By Owner (FSBO)
Selling with the Emerald Group vs. Listing For Sale By Owner (FSBO)
Trying to sell your home on your own might seem like a great way to save money — but is it really? Here's what you gain (and what you risk) when you compare FSBO to hiring a professional team like the Emerald Group:
đź“Š Comparison Table
| Category | Emerald Group | For Sale By Owner (FSBO) |
|---|---|---|
| đź“Ł Marketing Reach | Full MLS exposure, pro photos/videos, geo-targeted ads, email blasts, and open house strategy | Yard sign, Facebook post, and maybe a Zillow listing |
| đź’¬ Buyer Pool | Massive exposure through agent networks, buyer databases, and cross-marketing | Limited to whoever finds it online or drives by |
| 🧠Negotiation Strategy | Experienced negotiators trained in objection handling, deal structuring, and timelines | Emotional and reactive negotiation with no clear process |
| ⚖️ Legal Risk | Backed by brokers, legal review, and full disclosure protections | High risk of missed disclosures, contract errors, or buyer fallout |
| đź’µ Final Sale Price | Proven track record of above-average sale prices thanks to strategy and reach | Often priced too low or sits too long — costing more than a commission |
Client Testimonial
"We almost sold by owner but realized we were in over our heads. Emerald Group got us multiple offers in the first weekend, walked us through every step, and we ended up selling for more than expected."
— Rachel & David M., Destin
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FAQ
Q: Will I save money going FSBO?
Statistically, FSBO listings sell for less (11% less!), even after accounting for commissions. You're also carrying more liability and doing more work.
Q: Can I still be involved in the process if I use an agent?
Absolutely. We collaborate with sellers on pricing, marketing, and goals, while handling the hard stuff behind the scenes.
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